In Britain you can buy a 15 kg bag of dog food for € 9.99, or you can dig deeper into their wallets and pay 41 euros for another brand. So why should we pay up to 400% more for a bag of food - it was justified?
Well, I am sure there are a number of reasons why a lot of food is more expensive than others, but I have a few ways that could make the difference in price for the fight for pet food (and This applies bothfood for dogs and cats, because the trademark owner are the same)
Share in the first place, and this is my cynical hat, you are what you pay for, because the owner has decided it is what you are willing to pay for their pet food. The marketing department have done their research, millions spent on advertising and creating the right image, they have built a degree of trust in the eyes of consumers, and now you must paythat!
Where is my proof, you might ask? Well, let's do some examples, and not to the extremes. Here are two lists of ingredients:
Product 1
Cereals, meat and animal derivatives, vegetable protein extracts, oils and fats, derivatives of vegetable origin, minerals, yeasts. Contains EEC permitted antioxidants, colourants and preservatives.
Article 2
Wheat, flour, meat, corn, oils and fats, flaxseed, beet pulp, peas, lucerne,Vitamins and minerals. Added citrus, yeast and Yucca. Contains EEC permitted antioxidants, colourants and preservatives.
Not a big difference in the ingredients list, but the product of 1 is from a multinational company with a marketing budget to pay millions of people, and costs 25 pounds for a bag of 15 kg. Coast 2 sizes £ 9.99 per 17kg. The Pedigree and Wagg. I rest my case!
1) the ingredients are free to make a difference?
Obviously there would be a(Difference of ingredients used, or we hope), but this can explain this difference, and who cares? Let's look at some examples. First, a typical bag Eucanuba to £ 41.99 in the United Kingdom.
Ingredients
Chicken: (> 20%), maize, wheat, barley, sorghum, animal fat, fish meal, beet pulp, poultry meal, dried whole egg, yeast, potassium chloride, sodiumChloride, linseed, DL-methionine, glucosamine HCl, chondroitin sulfate, salt, sodiumhexametaphosphate
Now compare with Gilpa breeding £ 12.39
Ingredients
Wheat, poultry, corn, wheatfeed, poultry digest, poultry fat, whey powder, soybean oil, yeast, herbs, from New Zealand green lip mussel extract, yucca extract, minerals, trace elements and vitamins,including zinc chelate. With EEC permitted antioxidants.
Obviously the consumer is an informed opinion which is best for your pet, but basically both wheat and corn-based foods to make with chicken and poultry as the source of meat. Both offer complete diet based on current scientific knowledge, with the analysis substantially similar.
More 'natural' and tend to often more expensive foodthe use of cereals other than wheat (rice in general) and maybe one source of meat protein (chicken, duck, lamb and fish are the most common), a meal of meat, and can receive, naturally with vitamin E or similar. These types of foods, which can be roughly classified as more hypo-allergenic are important because some animals may suffer from an intolerance to common ingredients in pet food, so they must be considered.
It 'a fact long forgotten, however, that Have lived millions of animals, long and healthy life in a supplement to mere animals, none of the fancy additives that manufacturers are attracting now. Unfortunately, the tendency for producers to try to make us spend more than the answer the food industry - with health claims and any number of ingredients that are normally not associated> Eat.
2) All the ads have Fance: Some companies are advertising budgets amazing, and must spend the price of products (where else there is to be paid from? Released) 2006 are the most expensive TV ad in pet food in the world, 1 million pounds to support the Sheba cat food brand.
A Pet Food CompanyBroke the boundaries of television advertising in Britain with the first company to fully fund a television broadcast - terrestrial channel ITV on the actual content of the forthcoming ITV1 series Dog Rescue, and the air Sunday evening prime time is entirely financed by a single supplier will be Mars, Masterfoods pet food brands Pedigree.
Series Dog Rescue covers the activities of two animalsRe-homing centers, Manchester indoor dogs and Dogs Trust Center in Harefield, West London. Despite the concerns to move a step toward product placement in TV programs, the Pedigree brand will not be promoted during the show, but will appear at the beginning and end of commercial breaks.
Sponsorship of events such as premium brands such as Pedigree Crufts cost huge sums of moneyConsumers pay for the price of food.
3) Research and development: the best-known brands like Purina, Pedigree, Iams, Hills and Eucanuba are spending their global brands throughout the world in U.S. $ million for research and development, with hundreds of scientists and veterinarians. This should pay!
4) The impact of the supply chain: Some brands are alsoProducers (ie Gilpa) so that costs less to get the food to the shops. Others (Burns, Arden Grange, etc.) are based on a manufacturer to make food through them, so that someone else wants a pact with the profits. In addition to the trademark owner and, of course, is WHOLSALE retailers who want their share. Is how a bag of food only costs a few euros needed for the productionend of about £ 40 in stores!
5) We love our children to replace! So yes, the producers of pet food that treating your pet like a child - on, admit it!
Euromonitor research has found that the market for pet food has been a trend towards premium and super premium products. This stems from the fact that pet owners are increasinglyProcessing of their partner as a member of the family (and sometimes as a partner in one person households) and, as such, the cost of food for animals is increasing. This trend towards premium products is also the result of effective marketing communications from producers about the benefits of prepared pet foods, and this contributed to the development of premium brandsWas the first time with a premium private label products to follow suit.
With the obesity rate company has reached record levels, animal health and animal health proved to be one of the biggest concerns of pet owners in 2006. This led to a series of new health focused multi-functional foods aimed at improving the health of pets, with product launches on the increase of PET nails, claws areThe eyes, coats, skin, teeth and even brain power. Keywords contain omega 3-6, macro-nutrient profile, wheat and gluten-free and hypoallergenic. As pet owners are increasingly aware of the changing needs of the diet, their pets such as age, in 2006 a large extension to stage the life and lifestyle products was once the domain of premium and super premium products. Even the producers of valueCash on this trend.
At the end of the day, of course, is always the consumer with their feet and go to another brand to vote if they feel that they are demolished!
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